Burger King 2018 Dinosaur AR cards (South Africa)
You would get a 3 pack of dinosaur cards with your meal in south Africa during the promotion. Each of the 25 cards showed a 3-D animation of a dinosaur superimposed on a real background seen through a smartphone camera. You could download the free app on either the play store or App store (apple products) in order to experience the AR aspect. Each card would show the dinosaurs name, sounds it would make and educate you about the dinosaur.
Ezelna Jones, head of marketing at Burger King South Africa, said "The dinosaur experience shows the burger chain is embracing the need for change in meeting the needs of kids". Developer BizAR Reality created the cards and app for Burger King South Africa
List of dinosaurs cards:
Gallimus
Stegosaurus
Triceratops
Edomontonia
tyrannosaur Rex
and 20 more (Will add names if discovered. Could not get cards stateside)
Citations:
Williams, R. (2018, April 16). Burger King's AR toy promo roars into South Africa. Retrieved June 25, 2018, from https://www.mobilemarketer.com/news/burger-kings-ar-toy-promo-roars-into-south-africa/521388/
Kids will love Burger King's Dino Cards (PS: They also come to "life" via augmented reality). (2018, April 06). Retrieved June 25, 2018, from http://www.rattleandmum.co.za/2018/04/06/kids-will-love-burger-kings-dino-cards-ps-they-also-come-to-life-via-augmented-reality/
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